Privacy Policy: Data Principles and Practices

Last updated: February 9, 2026

UValentine is operated by Bipartite, LLC (doing business asUValentine) (“we,” “us,” “our”) atuvalentine.com (the “Service”).
UValentine is an independent student-run initiative under Bipartite, LLC and isnot affiliated with any university or institution.

This Privacy Policy explains what information we process, why we process it, how we protect it, when we share it, and what choices you have.

Principles

• We collect only what we need to operate, secure, improve, and research the Service.
• Your privacy is not for sale. We do not sell personal information.
• We do not share personal information with advertisers for targeted advertising.
• Participation is voluntary.
• You can request withdrawal/deletion by emailing contact@uvalentine.com.

Information We Collect

1) Information you provide directly

• Contact information: name, email address.
• Demographic and preference information: may include gender identity, match preferences (from which sexual orientation may be inferred), religion, race/ethnicity, year in school, political identity, major, and related matching constraints.
• Questionnaire/values responses: answers to matching questions (currently at least 25 questions on a 1–7 scale), including responses that may involve sensitive topics.

2) Information collected automatically

• Technical and usage data: IP address and event/action analytics used for fraud/abuse prevention, legal compliance, product reliability, and service improvement.
• Operational pre-submission data: limited data such as terms-acceptance status, email verification status, and anonymized retention/engagement signals.

3) Feedback data

Optional post-match feedback, processed in anonymized form where feasible.

4) Inferences

We may infer school affiliation from your email domain and use matching-related inferences derived from submitted data.

How We Collect Information

• Through official UValentine web flows and forms that we control.
• Questionnaire responses are recorded when you explicitly submit the form.
• Prior to final submission, responses remain on your device; limited operational/pre-submission data may still be processed as described above.
• We do not collect matching data from third-party uploads.

How We Use Information

We process information to:

• verify email and operate the Service;
• compute and deliver match candidates, matches, and sharing features;
• send transactional/operational communications;
• send updates and marketing communications for UValentine and other Bipartite services (with unsubscribe options);
• enforce matching constraints/preferences;
• conduct bias analysis and aggregate statistical analysis;
• improve matching quality and product experience;
• detect, prevent, and investigate fraud/abuse/security incidents;
• comply with legal obligations and enforce our terms.

Cookies, Analytics, and Tracking

We use cookies and similar technologies for security, session continuity, performance, and analytics.

We use analytics providers and first-party tooling (including PostHogand custom scripts) and avoid ad-network analytics platforms for this Service.

You can control some cookie behavior through browser settings. Blocking cookies may affect functionality.

How We Share Information

We share personal information only as needed to run the Service, with your direction, or as required by law.

1. With match candidates and matches: we may share your name and email with users you are shown or who are shown to you as match candidates, including early previews for participants who unlock additional candidates through sharing. When final matches are released, matched participants receive each other's contact information (name and email). If you use or are included in email-guess sharing features, we may disclose your name and/or email to another user to confirm the share or the guess.
2. With service providers: providers that support hosting, storage, messaging, analytics, and infrastructure (such asVercel, Cloudflare, PlanetScale, Upstash, Resend, and PostHog) may process data on our behalf.
3. Legal disclosures: where required by law, legal process, or to protect rights/safety/security.
4. Business transfers: in connection with a merger, financing, acquisition, reorganization, sale of assets, or similar transaction.
5. Aggregated/de-identified outputs: we may publish community-level or research insights that do not reasonably identify you.

Security Practices

We implement technical and organizational controls designed to protect information, including:

• encryption in transit (TLS),
• encryption at rest,
• internal anonymized unique identifiers for matching workflows,
• matching computation on anonymized datasets,
• transient re-linking of identity only when needed to deliver match notifications.

No method of transmission or storage is 100% secure.

Data Retention

• We retain personal information until deletion is requested, unless a different period is required by law.
• Retention may be long-term to support research, quality improvement, and historical analysis.
• Aggregated or de-identified information may be retained indefinitely.

Your Choices and Rights

To make a request, email contact@uvalentine.com.

You may request to:

• withdraw before final matching (if timing allows),
• delete your data from active systems,
• access data about you where required by applicable law.

Current product limitations

• No self-serve portal to resubmit responses, view prior submissions, or download exports.

Marketing opt-out

• You can opt out of marketing emails using the unsubscribe link in those emails or by contacting us.
• We may still send non-marketing transactional/operational messages necessary to run the Service.

Verification

We may request information reasonably necessary to verify identity and authority before fulfilling privacy requests.

Important: once match candidates or final matches are shown, or contact information is disclosed through sharing features, we cannot retract information already disclosed to another user.

Age and Eligibility

The Service is intended for student participants and is not directed to children under 13.
If you believe we collected personal information from a child under 13, contact us and we will take appropriate action.

Geographic Scope

The Service is intended for U.S.-based student participation and is not directed to jurisdictions where operation would create incompatible regulatory obligations (including, for example, EU/EEA and California).
Where applicable law grants mandatory rights despite this scope statement, we will process requests as required by law.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date reflects the current version. Material changes will be posted on this page.

Contact

Email: contact@uvalentine.com
Mail:
Bipartite, LLC
2248 Broadway #1184
New York, NY 10024
United States